Design-led floristry, built on instinct and experience.

We are WILLOW AND BEAR

A creative floral studio based in Sydney, led by Creative Director Aimie Ryan. Since 2014, we’ve worked with modern couples, brands, and planners to design original floral concepts that feel considered, editorial and completely custom.

We take a strategic, multi-disciplinary approach — blending floristry, styling and creative direction to build immersive, cohesive experiences that align with your aesthetic and brief. Whether it’s a wedding, event or editorial campaign, everything we create is grounded in design, emotion and intentional detail.

No templates. No fluff. Just well-executed ideas and a highly streamlined process from start to finish.

What We Do

• Full-service floral design across Weddings, Events and Editorial

• Creative direction and styling

• Concept development and floral strategy

• End-to-end production handled in-house

Who We Work With

We partner with couples, brands and planners who value originality and trust the creative process. Our studio works across Sydney and select international destinations — always with a refined, design-first focus.